Jake Steinfeld, Chairman of the Governor's Council on Physical Fitness and Sports, announced a new partnership today between the Council and TuffStuff Fitness Equipment, Inc. With this announcement, TuffStuff becomes the Council's official provider of fitness equipment and will design and outfit fitness centers at the Council's award winning elementary schools, middle schools and high schools throughout the state. "We are thrilled to be partnering with TuffStuff to bring high quality fitness equipment to California kids. In the past four years I've visited hundreds of schools promoting the benefits that come with being physically active and fit," said Steinfeld. "There's nothing more rewarding to me than being able to give schools the tools they need to succeed. The fact that the fitness equipment we're donating is manufactured by a preeminent California company with a sterling reputation for reliability pumps me up even more." "TuffStuff is honored to partner with the Governor's Council on Physical Fitness and Sports to support the 2010 Governor's Challenge," said Don Payne, Director of Business Development. "The Challenge is a great way to get students active and to promote the healthy lifestyle that is required in today's busy world."