On Saturday, June 23rd, long-time TuffStuff dealer, Fitness Gallery held a Grand Opening Celebration for their 3rd store location in the heart of Denver, Colorado.

The facility, measuring over 12,000 sq. ft. is one of the largest showrooms in the nation (if not the largest).  Fitness Gallery’s huge selection of TuffStuff’s residential, light-commercial, and full-commercial equipment exemplifies their strong belief in the TuffStuff brand.

Pete Asistin, TuffStuff’s Vice President of Global Sales, noted:

“It is so gratifying to have Fitness Gallery as a TuffStuff dealer.  Whereas most dealers carry and try to sell as many different brands as possible, Fitness Gallery is quite unique in that they promote and sell TuffStuff Strength Equipment on almost an exclusive basis. I am truly humbled by Fitness Gallery’s loyalty and unwavering faith in our brand, and I find it so interesting how their salespeople have rallied behind a selling concept that is focused on a singular line and built around offering customers the highest quality products — namely, TuffStuff strength products.  A profound selling concept which has proven to be a winning and successful formula for them.  Few dealers, if any, would adopt or attempt this kind of sales and marketing strategy.  And for this, we at TuffStuff are so very thankful that Fitness Gallery is part of our growing worldwide family of dealers.”

TuffStuff’s very own Choo Lim was in attendance and mentioned:

“Fitness Gallery has been a long-time supporter of TuffStuff, and I couldn’t be more impressed with their growth.  Outside of our Chino, CA headquarters, their massive showroom includes the largest display of TuffStuff products I’ve seen.

Hometown partners with the Denver Broncos, Fitness Gallery recently outfitted their stadium room gym with custom designed TuffStuff Proformance Plus strength equipment.

Given Fitness Gallery’s strong ties with the Broncos, it came as no surprised that some all-time great Denver Broncos players attended the Grand Opening.  The list included 2X Super Bowl Champions, Rod Smith and Steve Atwater, as well as 6X Pro Bowl linebacker Karl Mecklenburg.  Even the Denver Broncos Mascot, Miles, showed up and tried out many TuffStuff home gyms.

Dozens of Broncos fans lined up early for autographs, while the Denver Broncos Orange & Blue 760 Radio broadcasted live on location.  By all measurements, the event was a huge success.  We’re very proud of Fitness Gallery’s growth, and look forward to supporting them for years to come.