Concept Traningsredskap AB of Sweden at TuffStuff Fitness

Concept Träningsredskap AB of Sweden Visits TuffStuff Headquarters

In March of this year, just before the IHRSA Show in San Diego, California, a busload of our friends from Concept Träningsredskap AB of Sweden paid a visit to our manufacturing facility in Chino, California.  Cammie Grider, our President & CEO, and Pete Asistin, Vice President of Global Sales, and staff gave our visitors a grand tour of the factory, followed by lunch.

Concept Traningsredskap AB of Sweden visits TuffStuff Fitness

Pete highlighted some of the key points that set TuffStuff’s commercial grade strength equipment apart from competitors: proudly made in America, ongoing research and development, innovative designs, quick lead times, the ability to deliver any size order in three weeks, willingness to customize and modify equipment to a client’s specifications, and TuffStuff’s ability to customize paint and upholstery colors.


The group toured TuffStuff’s entire facility.  The steel cutting stage, drilling, bending, laser-cutting, welding, grinding, and polishing are all part of the production process.  Finally, at the Paint Department, the group watched as raw component parts were powder-coated in a dull finish, then slowly moving through two elongated ovens, before emerging with a glossy finish, drawing some “ooh’s” and “aah’s.”


Concept Traningsredskap AB of Sweden visits TuffStuff HeadquartersIt is our hope that Ulrika and Bo Ekros, owners of Concept Sweden, and their team, gained valuable insight into how the products they support and promote are manufactured.  We also hope they carried a positive experience back home to Sweden.  We thank them for coming to see us, and look forward to future visits!  Now that their daughter, Alice, is enrolled at the University of Southern California in Los Angeles, we look forward to hosting Ulrika and Bo whenever they’re in town.